More than ever, the percentage of people who support animal rights and welfare is increasing and, therefore, cruelty-free beauty is becoming the norm and its demand is on the rise.
What does Cruelty-Free really mean?
In short, “cruelty-free” simply means that a product and its ingredients weren’t tested on animals.
In addition to being an ethical and fair option, there are alternatives to animal testing such as computer simulated analyses, tissues created in the laboratory from human cells or tests on people that are often cheaper and more effective!
However, there are still countries where animal testing for many products is required by law, such as China. There are many brands that do not test on animals in Europe but, in order to sell in China, they authorize their products to be tested on animals in Chinese factories for this purpose. This makes the brand, despite opposing animal testing, lose the right to call themselves Cruelty-Free.
How to know if a product is Cruelty-Free?
To check if a product is 100% Cruelty-Free you can visit the websites of organizations such as Cruelty Free International or PETA, which provide a list of brands that commit to not carrying out animal tests, either by themselves or by using third parties, or buy from suppliers that do.
These companies are subject to rigorous audit processes to verify that they comply with the required parameters and thus obtain the name Cruelty-Free.
Animal testing in the beauty industry
In the beauty industry, Cruelty-Free and Vegan brands are emerging every day and large multinationals are reinventing themselves to create environmentally friendly products. Dove, for example, is one of the largest cosmetic brands and decided to join PETA's cruelty free label.
Alternatively, Garnier recently introduced an environmentally friendly and vegan line - based on organic products. The brand obtained the Ecocert Greenlife certification, which guarantees that their products are formulated without preservatives, silicones, chemicals, and synthetic dyes.
Eurobarometer 2015 found that, in Europe, around 59% of consumers admit that they are willing to pay more for a product that has not been tested on animals or that takes animal welfare into account. A trend in full growth, as is easy to see. A growing number of today’s consumers are more aware and supportive of animal rights.